Letter
Does your sales message need to come from one person by name? Does it need to be addressed to a person by name? Is privacy or...(read more)



How to Register for a SAN and Access to the National Do Not Call List
So, you want to telemarket to prospects and need to have Do Not Call (DNC) numbers removed (scrubbed) from your list. You’ve been told that you need to get a SAN (Subscriber Account Number) first. How do I do that? It’s really not as complicated as it sounds. Below are helpful step-by-step instructions on how to obtain a SAN and register to access the federal Do Not Call List.

1. Go to https://telemarketing.donotcall.gov/
2. Click “Register New Users” to create a profile for your...(read more)



Do You Make These 5 Mistakes When Writing Sales Copy?
Writing copy has sometimes been compared to an “art.” While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.

• The copy is boring. Great copy will never be boring and will always get the reader to read the entire message. It is engaging and written in a conversational tone. It bypasses the readers mental resistance to being sold and will always generate results. That's why the best copy that you read, is always the ones that read like a...(read more)

Schedule Telemarketing Time for More Success
Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects you've never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them.

Believe me, nobody likes telephone cold calling. Salesmen don't like it because they perceive that cold calls are to unfriendly, unkind strangers who would rather see you in a California kickboxing ring, going one-on-one with Governor Arnold, than see you in their offices. It's true...(read more)