Find a different way to do the same thing from a different perspective. Change up your routine, don’t just do the standard stuff you and every other church does each year. Then tell new residents about your programs and missions, and invite them to take part in these activities.
Plan out your marketing efforts.
Yes, make a plan! Look at your calendar, and lay out a strategy. Consistency and repetitiveness are important ingredients to any marketing effort.
Use multiple communication methods.
Mail, call, send out a personalized invitation to attend. These are all great communication tools. Many churches use electronic communications. Sending newsletters and updates via email. Make sure your website is updated and supports the message you are mailing.
Be consistent and patient.
Keep contacting prospective new members on a regular schedule. Making a personal contact with a visitor within 48 hours is ideal for converting someone to be a regular attendee. It often takes five or more impressions to get someone to act. Change is not something that is done easily. Be patient and continue to communicate.
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