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Basics Prevail When It Comes to Direct Mail
(Part 1)
Writing for Direct Mail - The Art of the Irresistible Offer "The Offer" is much, much more than the price you're charging for your product or service. In fact, I count EIGHT major components that great offers share — and we're going to take a detailed look at ALL of them. This is crucial stuff: While most marketers and copywriters spend most of their time What Kind of Sales Person are You? How to Increase Sales in a Slow Economy When we were kids, most of us had some adult teach us to greet people with a “Hello” or “Good Morning,” to say, “Please” and “Thank you,” and to ask permission of adults before going out to play with the neighborhood kids. Flash forward...
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