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Stand Up and Stand Out Seven Tips to Amp Up the Power of Your Marketing Copy Have you ever had this experience? You decide to place some ads, send out a sales letter or put up a new Web site, so you spend hours agonizing over what it should it say. Then you spend even more time designing the layout, or you fork over the cash to have a graphic designer do it for you. Finally, you’re pretty happy with the end result, so you put it out into the world. And what happens? Mailing List Boot Camp There are three key elements to every direct marketing campaign: the list, the offer, and the creative. Experts seem to agree that the single most important element is the list. In fact, many direct marketing professionals claim that the relative ratio of importance is: 70% list, 20% offer, and 10% creative. It is ironic, because this is also the element that is least well understood by small business owners and most often over-looked.
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